The crisis management process Essay Example | Topics and Well Written Essays - 3000 words

The crisis management process - Essay Example This essay stresses that management of crisis is critical to long term success of the organization. As the case of Tesco horse meat crisis reflects, the issue has moved a huge customer base of the company in the European market. In this situation the company has been putting best efforts to manage the situation with utmost professionalism and transparency. This paper makes a conclusion that according to public opinion, level of food safety is falling in the country. This is the reason behind the lack of confidence among the shoppers about the item that they are buying. Tesco has to put right such failings in order to win back consumer trust and pull back consumers’ confidence to the pre-scandal level. The company should immediately make a public declaration, over and above the promises to make investigation and refunding, that it would employ more sincere surveillance over the entire process starting from receiving supply form the suppliers, the process of production, packagin g and distribution of the products to the stores. It should also set new product standards for all the supermarkets not only in UK but around the world. This should be done in order to prevent tampering with the product in raw material stage to fully processed stage. It should also strictly follow the UK legislation of food legislation to account for all the ingredients that have been used in the product. Tesco should tighten its policies to take criminal action against the guilty that would be found responsible for breaking the law.... crisis intervention can be summarized as immediate intervention, stability, facilitating understanding, focusing on problem solving, and encouraging self-reliance (Flannery and Everly, 2000). Crisis management is an important ingredient for an organization to achieve success and following these basic principles would help in easing out its efforts. The way executives manage the communication pattern within the organization and the type of information exchanged between the organization and the stakeholders shape public perception. Public relations and media engagement are the two crucial elements of good crisis communication (Pauchant, Mitroff and Lagadec, 1991). The renowned global retailer Tesco has fallen victim to a serious scandal relating to the quality of a range of beef burgers sold by it. This is a serious stake for the company since the company’s reputation is on risk and the company is facing a slump in sale (Thomas, 2013). This article looks into the crisis communic ation maintained by the crisis management procedures followed by the company. Company overview Tesco had been established in the year 1919 in the East End in London (Tesco PLC, 2013a). A market stall owner, Jack Cohen, had set up the company with the vision of becoming â€Å"highly valued by the customers† (Tesco PLC, 2013b) served by the company. The business has grown successfully over the years and at present the company operates in 14 different countries in the world. Tesco is at present â€Å"the largest supermarket retailer in the United Kingdom† (Aaker and Mcloughlin, 2010). The company has always focused on bringing the most pleasing shopping experience for the customers and also taking the necessary actions to do the best for its employees and the community as a whole. The values